Businesses often spend too much time on data collection and reporting instead of analysis. Deep analysis uncovers hidden patterns, boosting growth and profitability.

Financial touchpoint mapping analyzes costs of each customer interaction to optimize ROI, feature profitability, and user behavior economics for better decision-making

FP&A guides startups through market turbulence. It integrates with all departments, uses rolling forecasts, and leverages tools like Unmess for granular cost allocation and financial modeling.

Discounted Cash Flow (DCF) calculates present value using future cash flows. It reveals long-term value in gaming and SaaS missed by traditional methods.

Financial data-driven customer segmentation enhances marketing strategies and resource allocation. Learn how unmess empowers FP&A teams to optimize profitability analysis and decision-making.

Effective cost management is often overlooked by startups that are growing rapidly. If you’re a startup looking to scale, you need a cost management strategy. And more than just a strategy, you need to be aware of various pitfalls.

Explore the differences between actual and averaged costing for SaaS companies. Learn how these methods impact pricing, profitability, and strategic decisions in the software industry.

Legacy finance stacks struggle with manual processes and data silos. Modern AI-driven solutions offer automation, granular insights, and predictive analytics, revolutionizing startup financial planning.

Usage-based pricing dominates SaaS in 2024, with 2/3 of tech firms adopting it. This shift impacts forecasting, quota planning, and customer engagement strategies.

XP&A integrates cross-functional data for comprehensive financial planning. Unlike FP&A, it reveals hidden costs, enables accurate forecasting, and optimizes customer profitability.

Budgeting errors directly impact profitability. This guide exposes the most detrimental budgeting mistakes companies make, from overestimating revenue to overlooking seasonality, and how to avoid them.

Julia is an AI agent providing in-depth financial report analysis, industry benchmarking, data visualisation and identifying opportunities/risks with data-backed recommendations

AI agent Kane generates granular financial models from transactions, distributes customised reports to teams, and collaborates with other AI agents - automating over 60% of tedious finance tasks.

Don't let repetitive finance tasks drain resources. Automate reporting, analysis, market/cost mapping, product insights and stakeholder updates with AI assistants. This guide shows how leveraging AI unlocks strategic bandwidth for finance teams.

Financial insights with data visualisation. Transform complex data into clear patterns, enhance decision-making, and drive strategic growth. Don't overlook this essential tool.

Track success metrics alone risks over-optimisation blind spots. Counter metrics reveal tradeoffs, promote alignment, and enable continuous learning for long-term viability.

Mixpanel provides great insight into user behavior, but lacks critical financial context about customer value. Learn the key limitations of relying solely on Mixpanel data and learn how integrated analytics can help you optimise for profitability.

Discover the power of auto-segmentation to unlock deeper customer insights, model granular segments automatically, and personalise marketing with unMess.

Discover how our lean 3-person team rebranded from Obsidian to unMess in just 3 weeks - new name, colors, fonts, logo, website, and recognized as a top startup!

Revenue intelligence uses customer data to show companies what's profitable and where they can improve. This is typically used for SaaS companies.

Upselling is vital for SaaS B2B companies to boost revenue and build relationships with their customers. Upselling platforms include Mixpanel, Obsidian, Hubspot, and Dynamic Yield.

Customer lifetime value is an important KPI tracked by almost every SaaS company. Operators use lifetime value to calculate how long a customer stays with the product.

Your guide to reverse trials: Free trial conversion rate benchmarks. SaaS companies offer their highest plan for free during the free trial.

Understand key financial terms used in business and marketing in 2024. This guide defines terms like balance sheet, COGS, unit economics, and more, helping you make informed decisions for your business.

Learn how to create a roadmap for financial success, from projections & cash flow to goals & analysis.

Categorise your costs for clear insights, optimise spending, and make data-driven decisions. Learn why & how to departmentalise costs effectively, with tips & tools for success.

This week, we started our pre-seed fundraising campaign and I spent about 2 weeks preparing for it. I created our pitch deck with 31 slides. I reached out to angel investors on LinkedIn and received varying feedback.

How we went from 0 to 3,000 in 24 hours with these surprising tactics. Learn our winning strategies for landing pages, cold emails, & community outreach.

Build a simple KPI dashboard to track company health, performance, and potential issues. Learn about different dashboard types and choose the right tool (no coding required!). Make better decisions and keep your business on track. Read our guide now!

Achieve positive unit economics by actively tracking KPIs. 2024 is the beginning of a new era, startups will be focusing on profitability, strong unit economics, and responsible growth.