Blogs & News

Expansion revenue drives SaaS growth. It increases customer value, improves retention, and boosts profitability. Data-driven strategies can increase expansion revenue by 30% in 12 months.

Activity-Based Costing improves pricing and budgeting for software firms. It tracks costs per customer action, revealing true profitability of features and customers.

A data-driven mindset is essential for hypergrowth. Finance teams must focus on insights and continuous learning to drive business expansion effectively.

Integrated go-to-market planning drives 19% faster revenue growth and 15% higher customer retention in tech companies. It aligns teams and enhances data-driven decision-making.

Granular customer interaction cost analysis drives organizational restructuring. Companies using customer analytics are 23x more likely to outperform competitors in new customer acquisition.

Financial data-driven customer segmentation enhances marketing strategies and resource allocation. Learn how unmess empowers FP&A teams to optimize profitability analysis and decision-making.

Effective cost management is often overlooked by startups that are growing rapidly. If you’re a startup looking to scale, you need a cost management strategy. And more than just a strategy, you need to be aware of various pitfalls.

Explore the differences between actual and averaged costing for SaaS companies. Learn how these methods impact pricing, profitability, and strategic decisions in the software industry.

Usage-based pricing dominates SaaS in 2024, with 2/3 of tech firms adopting it. This shift impacts forecasting, quota planning, and customer engagement strategies.

Track success metrics alone risks over-optimisation blind spots. Counter metrics reveal tradeoffs, promote alignment, and enable continuous learning for long-term viability.

Mixpanel provides great insight into user behavior, but lacks critical financial context about customer value. Learn the key limitations of relying solely on Mixpanel data and learn how integrated analytics can help you optimise for profitability.

Discover the power of auto-segmentation to unlock deeper customer insights, model granular segments automatically, and personalise marketing with unMess.

Revenue intelligence uses customer data to show companies what's profitable and where they can improve. This is typically used for SaaS companies.

Customer lifetime value is an important KPI tracked by almost every SaaS company. Operators use lifetime value to calculate how long a customer stays with the product.

Understand key financial terms used in business and marketing in 2024. This guide defines terms like balance sheet, COGS, unit economics, and more, helping you make informed decisions for your business.

Essential KPIs for product managers covering acquisition quality, feature adoption depth, user journey efficiency, and predictive churn metrics. Drive growth through data-driven insights.